WellCare’s Profits Up; Consumer Complaints Resolved With Social Media
WellCare's earnings increase topped Wall Street's expectations. Many health insurers are using Twitter to hear about customer problems.
The Associated Press: WellCare 2Q Profit Edged Up, Boosts 2013 Forecast
WellCare Health Plans’ second-quarter earnings inched up 1 percent, as a jump in medical benefits and other expenses countered a revenue spike for the Medicaid and Medicare coverage provider. The Tampa, Fla., company topped Wall Street expectations for the quarter ... WellCare mostly administers the state and federally funded Medicaid program, which provides coverage for poor and disabled people. It also sells Medicare prescription drug coverage and Medicare Advantage plans (8/7).
Kaiser Health News: Health Insurers Tune In To Twitter For Customer Service
The @aetnahelp Twitter feed is an example of how insurance companies are increasing their social media presence in an effort to amp up their customer service and capitalize on a platform that can serve to mediate, inform and advertise. ... While insurance companies are hoping to connect with their customers through social networks, they have not yet made enough headway to replace the telephone systems that can be a common source of frustration for patients looking to understand their health plans (Rao, 8/8).