After Government Guts Health Law Outreach Budget, Insurers Kick Off Own Ad Campaigns
"Particularly in this year of uncertainty, it's really important for us to be in market early and and reassure the 22 million folks that are insured that it is really important to get covered," says Sara Rowghani, insurance startup Oscar's vice president. Meanwhile, Affordable Care Act navigators say their job is a lot more complex than the government seems to think.
Private Insurer Steps Up To Advertise Open Enrollment For Obamacare
Open enrollment for Affordable Care Act insurance doesn't start for another six weeks. But the quirky insurance startup Oscar Health is launching an ad campaign Monday aimed at getting young people to enroll. The company is boosting its ad spending after the Trump administration announced it would slash its ACA advertising budget by 90 percent. (Kodjak, 9/18)
Kaiser Health News:
Bemoaning Budget Cuts, Navigators Say Feds Don’t Appreciate Scope Of The Job
The Trump administration says many of the organizations that help people enroll in health plans on the federal insurance marketplaces don’t provide enough bang for the buck, sometimes costing thousands of dollars to sign up each customer. So, it is cutting their funding, some by as much as 90 percent, the government told the groups last week. But the navigators, as they’re called, say the government doesn’t understand the time involved in the effort or the complexity of the enrollment challenge. Nor do federal officials appreciate the variety of tasks that navigators are asked to handle, they say. (Andrews, 9/19)