Health Insurance – There’s An App For ThatThe Wall Street Journal: Mobile Company Offers Insurance To Runners
Japan's mobile phone triad knows their customers want more from their handsets than just calling and texting - standard Japanese models come equipped with applications to pay your train fare, buy a soft drink and even scan a coupon. Now young cellphone users can have something else on them at all times: health insurance. In a campaign it is calling "Smart Running Project," Au Insurance Co. is offering a free three-month trial of its Runner's Insurance Plan to users of its fitness app (Novick, 7/21). This is part of the KHN Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.