Toronto Public Health Department Female Condom Campaign ‘May Raise Some Eyebrows’
The Toronto public health department has launched an advertising campaign to encourage women to use female condoms to prevent unwanted pregnancies and sexually transmitted diseases, the Toronto Star reports. The $80,000 campaign, which includes placing 35,000 female condoms in bars around the city, targets adult women, who may be "more comfortable" than younger women in using condoms, using "graphic" posters and brochures, "which may raise some eyebrows." The posters feature a naked female body, "with a large caption outlining the pubic area" that reads, "Each year in Toronto, 20,000 of us will have an unplanned pregnancy and 5,000 of us will get a sexually transmitted disease, including HIV. It's time we take control. Give your vagina a choice." A toll-free number for the AIDS and Sexual Health InfoLine appears at the bottom of the poster (Segal, Toronto Star, 6/29). The poster and brochure, as well as a female condom slide show, are available online.
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