Kaiser Family Foundation Announces Spanish-Language Sexual Health Campaign to Close ‘Information Gap’
A new public information campaign developed by the Kaiser Family Foundation to "close [the] information gap" and increase sexual health and HIV/AIDS awareness among Spanish speakers premiers today, according to a KFF release. The campaign was designed exclusively for Univision Network, the "premier Spanish-language television broadcast company" in the United States. The multimedia campaign, called Enterate!, includes public service announcements about STD risk, a "comprehensive" sexual health guide in both Spanish and English, a toll-free hotline and online resources at www.univision.com. "[T]op-rated" TV talk show host Cristina Saralegui, who said that the new campaign will "help young people be safe," plans to promote the campaign on her television and radio shows; her Web site, www.cristinaonline.com; and in her magazine, Cristina (KFF release, 12/4).
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