Summaries of health policy coverage from major news organizations
MAC AIDS Fund Hopes To Raise $10M for HIV/AIDS Groups With Latest Viva Glam Cosmetics
MAC Cosmetics hopes to raise $10 million for the MAC AIDS Fund through the sale of its Viva Glam V products, the Wall Street Journal reports. Through the sale of its Viva Glam lipstick collection, the foundation in the past 10 years has raised more than $32 million for groups worldwide that provide direct care for HIV/AIDS patients and groups aimed at prevention (Cheddar Berk, Wall Street Journal, 2/19). The fund recently announced that five celebrities -- pop singer Christina Aguilera, rapper Missy Elliott, supermodel Linda Evangelista, actress Chloe Sevigny and pop culture icon Boy George -- will serve as spokespeople for Viva Glam V, the most recent addition to MAC's Viva Glam product line, the AP/Miami Herald reports (AP/Miami Herald, 2/13). Viva Glam V will cost $13.50 for the "lipglass" gloss product and $14.00 for the lipstick, according to a MAC AIDS Fund release. The products will be available at MAC's 750 stores worldwide in March, and 100% of the proceeds will benefit the MAC AIDS Fund (MAC AIDS Fund release, 2/11). MAC President John Demsey said that the group of spokespeople were chosen because they "represent the many faces of AIDS patients," according to the AP/Herald. The spokespeople, who will appear in print advertisements for the Viva Glam V products, said that they are hopeful for a cure in the "near future so the MAC AIDS Fund could be disbanded and the lipsticks retired," the AP/Herald reports. Elliott, whose cousin recently died from AIDS-related complications, said, "None of us are immune" (AP/Miami Herald, 2/13).
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