Google To Increase Transparency On Abortion Ads Following Furor Over How Faith-Based Clinic Represents Itself
Starting in June, any advertiser in the United States, United Kingdom or Ireland that wants to run ads using “keywords related to getting an abortion” will have to get certified as one that “either provides abortions or doesn’t provide abortions."
The New York Times:
Google Changes Abortion Ad Policy
Advertisers planning to run ads on Google referring to abortion services in the United States, Britain and Ireland must first get clearance from the search giant, the company said in an online post. After outrage over recent reports of misleading abortion-related ads, Google said it would require advertisers dealing with the topic to be certified as abortion providers or non-providers. Starting in June, abortion ads will include disclosures that identify whether or not the advertiser provides abortions. Companies and organizations can apply for certification starting now. (Hsu, 5/21)
Google Cracks Down On Misleading Anti-Abortion Ads In Policy Update
Advertisers will need to apply for certification, and Google will review and verify organizations’ information once it’s submitted, the announcement says. It adds that in some cases, Google may automatically generate in-ad disclosures for a company’s ads that says “provides abortions” or “does not provide abortions.” (Campisi, 5/21)