KHN Morning Briefing

Summaries of health policy coverage from major news organizations

Blue Cross Of Texas Kicks Off Enrollment Campaign For Insurance Marketplace

News outlets also report on health exchange developments in Michigan and the District of Columbia.

The Texas Tribune: Blue Cross Launches Campaign For Insurance Exchange
Blue Cross Blue Shield of Texas, the state's largest health insurance provider, is launching a statewide campaign on Tuesday aimed at getting Texans enrolled in health plans through an online marketplace created by federal health reform. Texas won't have its own state-specific health insurance exchange; Republican leaders here have rejected that option as part of their opposition to the Affordable Care Act (Ramshaw, 3/12).

The Associated Press: Mich. Health Exchange: The Fight Is Not Over Yet
Gov. Rick Snyder's attempt for legislative approval of a new health insurance market in Michigan has been a 1 1/2-year odyssey - and it's not over yet. ... With Plan B, the governor pitched a partnership website controlled almost entirely by the federal government. The House assented to spending $31 million in federal money for the exchange - reasoning the contentious law is here to stay - only now support may be fading among Senate Republicans (3/11).

CQ HealthBeat: District Of Columbia Exchange Making A Splash
The District of Columbia Health Benefits Exchange is getting attention for its ambitious policy plans and veteran inside-the-beltway hires. Mila Kofman, a former superintendent of insurance for Maine, took the helm as executive director on Jan. 2 and has been moving forward quickly since then. Instead of relying only on officials with experience within the D.C. government, she recruited a number of policy analysts who are well-known for their work on Capitol Hill, in federal agencies or at the nation’s largest health plan trade association, America's Health Insurance Plans (Adams, 3/12).

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