Mobile Phones Aid In Health Firm’s Promotion
A Washington, D.C.,-based firm has pioneered targeted public service announcements via mobile phones, and nine months after their experiment began, they say it was a success, The Washington Post reports. "When District-based Voxiva released a free text message service in February sending prenatal health advice to expectant mothers, the technology firm hoped it would be a successful example of mobile health in the United States. The company and the other minds behind 'text4baby' said at last week's mHealth Summit that more than 100,000 mothers-to-be have used the service. Johnson & Johnson also made a multimillion-dollar pledge over several years to help grow the program" (Overly, 11/15).This is part of the KHN Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.