KHN Morning Briefing

Summaries of health policy coverage from major news organizations

HHS Readies $12M Ad Campaign To Promote Health Law In 13 States

The advertisements, which will begin airing Sept. 30, will encourage consumers in a group of predominately red states to sign up for insurance available through the health law's new online marketplaces.

Politico: Obama Administration Plans $12M Ad Buy To Promote Health Law
The Obama administration is readying a multimillion-dollar onslaught of ads in a dozen red states to encourage Americans to sign up for Obamacare insurance exchanges, media-tracking sources tell POLITICO. The Center for Medicare Services at the Dept. of Health and Human Services has reserved at least $12 million in airtime starting Sept. 30 in Texas, Florida, Pennsylvania, Arizona, Georgia, Missouri, Ohio, Indiana, North Carolina, Oklahoma, Tennessee, Louisiana and Michigan (Burns and Cheney, 9/5).

The Hill: Report: HHS To Promote Obamacare With $12M Ad Buy
Federal health officials have reportedly booked at least $12 million in airtime across 13 states in order to promote Obamacare this fall. The ad buy, which is said to begin Sept. 30, will encourage consumers to sign up for coverage on the new insurance exchanges as they open on Oct. 1 (Viebeck, 9/5).

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