Are Public Health Ads Worth the Price? Not if They’re All About Fear
Public service announcements about drug use or other public health problems often fall short, public health marketing experts say, because they incite people’s worst fears rather than giving people solutions.
Bridging the Miles — And the Pandemic — Teledentistry Makes Some Dentists Wince
Teledentistry allows dentists to remotely review records and diagnose patients’ teeth over video. Some smile about its promise, while others see the potential for cutting corners. And it faces hurdles to widespread adoption.
