Purdue Pharma planned an extensive marketing campaign for the launch and promotion of the painkiller OxyContin. Here are Purdue’s internal budget documents from 1996 to 2002 — files released by the Florida attorney general’s office — that detail the company’s early strategy to sell and expand use of the drug.
OxyContin is displayed at a Walgreens drugstore in Brookline, Mass., in 2001. (Darren McCollester/Getty Images)
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Purdue And The OxyContin Files
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