KHN Morning Briefing

Summaries of health policy coverage from major news organizations

Swept Up In’s Troubled Launch, The ‘Mona Lisa Of Health Care’ Speaks

Identified only as "Adriana," the woman whose face appeared on the federal online insurance website says she does not understand the reasons behind the mockery and speculation of which she became the focus.

ABC News: Exclusive: Obamacare's Mystery Woman Says She Fell Victim To Cyberbullies
On Oct. 1, 2013, when the ACA's website launched to enroll Americans in health insurance through federally run exchanges, it was Adriana's face that greeted them. Dubbed the "enigmatic Mona Lisa of health care," her face was soon mocked, Photoshoped, altered. She became the subject of late-night jokes, partisan hatred and intense speculation. "I mean, I don't know why people should hate me because it's just a photo. I didn't design the website. I didn't make it fail, so I don't think they should have any reasons to hate me," Adriana told ABC News (Phillip, 11/13).

The Associated Press: Healthcare Website Model Felt Bullied By Critics
The model whose face appeared on the much-maligned Obama health care website says she felt intimidated by harsh public criticism of the program. The woman, who identified herself only as "Adriana" in an interview with ABC News, says she was never paid for appearing on the website's home page (11/13). 

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