KHN Morning Briefing

Summaries of health policy coverage from major news organizations

Health Law Supporters Launch Effort To Recapture The ‘Obamacare’ Brand

The campaign, which is based in Colorado, will highlight the law's benefits.

Denver Post: Yes, Please Call It "Obamacare," Say Supporters Of The Affordable Care Act
"Obamacare" is typically the put-down conservatives use to describe the Affordable Care Act signed into law by the president in 2010, and the moniker offends some people who favor the measure. But liberal groups in Colorado are now embracing the term, effectively saying conservatives may have shot themselves in the foot by making the health care reform law synonymous with President Obama's tenure in office (Hoover, 10/24)

The Hill: Health Care Reform Law's Backers Hope To Reclaim 'Obamacare' Label
Supporters of the health care reform law launched a new campaign Monday to reclaim the term "Obamacare" and highlight the law's benefits. Two Colorado-based groups created the website "thanks Obamacare," which outlines provisions such as the ban on insurers discriminating against people with pre-existing conditions. There's also a "thanks, Obamacare" Twitter account (Baker, 10/24).

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