New York Times Examines South Africa’s Multimedia Approach to Educating Youth About HIV/AIDS
The New York Times this weekend profiled two South African efforts that are "trying to find livelier ways to deliver" HIV/AIDS prevention messages to youth, recognizing that "'the ABC message' -- Abstain/Be Faithful/Condomize" -- is "now likened to the safety lecture on airplanes: everyone has heard it so often, they hardly listen." The programs, loveLife, a private group financially backed by the Henry J. Kaiser Family Foundation and the Bill & Melinda Gates Foundation, and the televised soap opera "Soul City," which is supported by funding from the European Union and grants from Great Britain, Ireland, British Petroleum and the MTN phone company, target younger teenagers with billboards, plays, prime-time television episodes and comic books (McNeil, New York Times, 2/3). The complete article is available online.
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