McDonald’s To List Calorie Counts On Menu Boards
News outlets describe the fast-food restaurant's move to provide this menu information both in its restaurants and drive-thrus across the country as part of an effort to get ahead of federal menu-labeling requirements.
Los Angeles Times: McDonald's To Post Calorie Count In Restaurants Nationwide
Calorie counts will be posted alongside images of juicy burgers on McDonald's menu boards nationwide starting next week, much as they have been in California for more than a year (Hsu, 9/12).
The Wall Street Journal: Highest-Calorie Menu Item At McDonald's? Not A Burger
The push is part of an effort to get out ahead of federal menu-labeling requirements. There is a market need to it too -- McDonald's want to convey to customers that it’s not just selling junk food. The company last year added apples to all of its kids' meals and made the servings of fries smaller (Jargon and Tomson, 9/12).
USA Today: McDonald's To Post Calories For Items On Menu Boards
In an action likely to rock the fast-food industry, McDonald's Wednesday said it will post calories for all items on its menu boards and drive-thru menus in the U.S. The move by the world's largest fast-food chain comes as consumers, regulators and activists are pressuring the industry to improve food quality and share more nutritional information with consumers (Horovitz, 9/12).
Reuters: U.S. McDonald's To Put Calorie Counts In Lights
A Big Mac and large fries? They'll cost you 1,050 calories, and beginning next week, McDonald's will tell its customers that in bright lights on its fast-food menus. The world's No. 1 hamburger chain said on Wednesday it is going to start listing calorie information on menus in some 14,000 U.S. restaurants and drive-throughs - ahead of a national rule that will require larger restaurant chains to make such disclosures (Baertlein, 9/12).