Vaping Is So Ingrained In Youth Culture That Cracking Down On Juul’s Marketing Unlikely To Change Habits, Study Finds
The company gets much of its advertising organically these days through young people's social media accounts. "We're at a point where young people are doing Juul's job for them," says Elizabeth Hair, a study co-author and senior vice president at the Truth Initiative Schroeder Institute. Meanwhile, Netflix has vowed to curb smoking depictions going forward following criticism of "Stranger Things."
Juul's Cool Hasn't Ebbed Among Teens, Young Adults On Social Media
Popular e-cigarette company Juul's November 2018 commitment to stop marketing its products to youth on social media may have done little to curb the brand's reach among young people. Following intense scrutiny from public health professionals and the government, Juul announced it would try to reach fewer young people with its advertising in the U.S. The company terminated its Instagram and Facebook accounts in November 2018, and says it does not use paid social media influencers. (Neilson, 7/3)
Netflix To Scale Back On Smoking After 'Stranger Things' Criticism
Netflix has promised to curb depictions of smoking in new programs following a report that pointed a finger at its hit series "Stranger Things," whose first two seasons featured tobacco in every episode. "Going forward, all new projects that we commission with ratings of TV-14 or below for series or PG-13 or below for films, will be smoking and e-cigarette free -- except for reasons of historical or factual accuracy," said a statement shared with CNN by a Netflix spokesperson. For new projects rated for older audiences, characters will steer clear of these products "unless it's essential to the creative vision of the artist or because it's character-defining (historically or culturally important)." (Nedelman, 7/5)