Stephanie O'Neill, KPCC

Latino Insurance Enrollment Picks Up In California, But …

KHN Original

Enrollment in health insurance plans through Covered California in the first two weeks of February maintained the same pace reported for the last two weeks of January, while Latino enrollment jumped significantly in January, according to state data released yesterday. About 100,000 people signed up during the first two weeks of February, almost exactly matching […]

Health Insurance Ads Range From Weighty To Whimsical

KHN Original

The federal health care law is taking on unique personalities in states that have opted to run their own health insurance marketplaces. Some states are cracking wise in ads about the exchanges, where people will be able to shop for insurance starting in October. Others are rolling out catchy jingles. Some are all business. Stephanie O’Neill […]

Covered California Launches $80 Million Ad Campaign

KHN Original

Officials at Covered California — the Golden State’s health insurance marketplace  — are placing a big bet on advertising to lure people to get health insurance. With a campaign boosted by $80 million from the federal government, they’ll tell people about the Affordable Care Act and encourage uninsured citizens to buy health insurance. Officials see the 15-month-long campaign — using highway […]